The delivery service that takes the thorn out of your side
Since 2004 we have been delivering Christmas trees across Belgium. The slogan stayed, the fax machine went.
- 2004The beginning
- 12,000+Customers since day one
- 1 to 6 mFlocked Nordmann
- 3European markets
From the fax to AI
One question from the very start: how do we get the right tree to your door, at the right moment, without you having to go anywhere.
- 2004
Pioneers of ordering online
Selling Christmas trees over the internet doesn't exist yet in Belgium. A good share of our orders still comes in by phone and by fax.
- 2007
The company becomes Sapins
New name, new logo. That same year, we begin developing Nordmann cultivation in Belgium.
- 2014
Flocked Nordmann from 1 to 6 metres
First in Belgium to flock Nordmann trees across that full range. We are still the only ones offering it.
- 2020
Covid changes the pace
Shops closed, online orders surging. Sixteen years after we started, the market catches up with us.
"Covid played a part in online orders, a lot of shops were closed."
Benoit Marquezy, co-manager — La DH, 22 November 2021. That season: +40% trees sold, +150% including decorations. - 2022
France and the Netherlands
The platform opens under the "Sapins" name, for the delivery of artificial trees and Christmas decorations.
- 2026
Artificial intelligence
The question hasn't changed since 2004: deliver the right tree, at the right moment, without you having to go anywhere. Only the tools have changed.
From the living room to the palace hotel
Drawing on its experience, Sapins.be has also made a name as a professional decorator. Every year our teams dress hotels, restaurants, offices and shopping centres.
Growing without harming
Growing has always meant, for us, care and respect for the environment.
Belgian trees
Our natural trees come from Belgian nurseries without pesticides, in the Ardennes.
Reforest'Action
One tree planted for every Nordmann ordered, in areas affected by deforestation.
Télévie
Annual support for cancer research.
Short supply chain
From the Ardennes to your living room, with no middleman, to reduce our carbon footprint.
Our logo over the years
Three identities since 2004. The spirit hasn't moved, the line has been refined.
Twenty years on, we're still delivering
Choose your tree and your delivery date, we'll take care of the rest.
Choose my tree