Founded in 2004, was born out of the desire to facilitate the delivery of Christmas trees and to allow everyone to have a Christmas tree for the end of the year.

This has enabled it to build its reputation and its famous slogan "the deliveryman who removes a thorn from your side". In the early days of the internet and online sales sites, a large proportion of orders were even placed by telephone and fax.

Today, has diversified to become the leading tree delivery company in Belgium and the complete Christmas partner. It offers trees for all tastes as well as a multitude of Christmas objects and decorations.

Thanks to its experience, has also developed a name for itself as a professional decorator. Each year, it has the pleasure of collaborating on the decoration of numerous prestigious hotels, restaurants, offices and shopping centres.

Growing up for has always been synonymous with caring and respect for the environment. In order to reduce its carbon footprint, works exclusively with Belgian trees from pesticide-free nurseries. has joined forces with Reforest Action, which is multiplying reforestation projects in areas affected by deforestation and disease.

In 2022, opened its Christmas tree and decoration delivery platform to the French and Dutch markets under the name "Sapins" for the exclusive delivery of artificial trees and Christmas decorations.